The diversity of promotional products is reflected by one figure: 2,366 – the number of different product groups showcased at the PSI trade show every year. Diversity you simply have to see for yourself to appreciate. On Thursday, 12th January 2017, industry customers will be given the first opportunity ever at the PSI trade show (10th – 12th January) in Düsseldorf to convince themselves that promotional products are so much more than just ballpoint pens and mugs. On the last day of the trade show PSI promotional product consultants will have the chance to invite their customers to PSI 2017 allowing them to see the vast variety of the advertising tools that are “promotional products”. The interest taken in including this target group is huge.
One indication of this is the fact that the 40 meeting counters in front of Hall 9 and on the gallery of entrance concourse Nord are already sold out three months before the start of the event – even though the number of counters has now also been increased.
One of them is DIE6 Promotion Service. “I think industry customers are not nearly aware of the variety of promotional products available. Their presentation at PSI will therefore create more respect for the industry and tremendously upgrade the consultants’ work because they are the “scouts” guiding customers through that virtually unfathomable sea of promotional products. This will presumably not enlarge or boost the market. The industry customers who are invited by their consultants to the trade show can already relate to promotional products anyway and also know how to selectively use them in campaigns thanks to their promotional products consultants,” says DIE6 CEO Holger Kapanski and adds: “It must be borne in mind that consultants and exhibitors need to show a professional approach to industry customers. By this I also mean a “serious appearance” alongside solid advice. If this goes wrong the industry would undersell itself and impact its image rather negatively. Compliance with the jointly agreed principles of the umbrella organisation GWW by all parties involved in the sector will make or break the success of future PSI trade shows. Here, above all, the organiser is called upon to ensure this through awareness raising and control.”
Gunnar Sprinkmann welcomes the current changes at the PSI trade show. “This Industry Customer Day was long overdue since our industry has so far failed to open up to our customers with this highly representative event,” explains Gunnar Sprinkmann. He has opted for a Meeting Counter “in order to welcome our visitors personally to then walk the show with them.” He sees particular advantages in “presenting the most comprehensive line-up of articles and ideas the market has to offer” to these customers. “Furthermore, this way our customers gain first-hand information which also helps our competence as consultants.”
“When we get a chance we also want to join the fray and since we invite our customers selectively we also want to receive them exclusively; this means as soon as they enter the halls, we want to be at their beck and call,” explains Florian Mansard of mansard werbemittel, who is also capitalising on the opportunity to welcome his customers at a counter. Companies with a counter include Kaldenbach, Creativ Werbemittel, Präsenta Promotion while PRESENT PERFECT and CRIMEX, Art Surprise, Plan Concept as well as Kandinsky and S&P Werbeartikel have also succeeded in securing one of the limited counters. Even distributors who have not reserved a counter have benefited from the offer to invite customers: S-trend Werbeartikel, Präsentstudio SOENNECKEN and Röhrs Werbe-Service are just some of these.
For their part there is also avid interest from industry customers. Since the Ticketshop went online for industry customers in early September, many invitation codes have already been redeemed. Over 200 registrations were received just one week after the Ticketshop opened.
At PSI, the Leading European Trade Show of the Promotional Products Industry, promotional product professionals gain an overview of the trends and innovations in the industry. In addition, special exhibits and show areas are dedicated to an in-depth look at promotional labelling, printing and finishing technologies, inventions and innovations plus much more. At PSI 2016, 932 exhibitors from 38 countries presented their companies to 16,810 visitors. Following a change in show days, PSI 2017 will be held in Düsseldorf from Tuesday, 10th January, to Thursday, 12th January.