Customer Focus has announced exciting new developments for the UK’s largest annual promotional products trade show, PPExpo.
The features were unveiled earlier in October at a special exhibitor information and networking day hosted at the Ricoh Arena in Coventry, the venue for PPExpo 2017. Enhancements include a streamlined registration process, a new product showcase and catalogue zone, and a special business clinic.
Giving an insight to delegates, Customer Focus’ general manager Paul Kehoe emphasised the importance of creating a digitally-connected show, enhanced by the introduction of a special social media ‘digiwall’ and a specialised PPExpo app.
Paul said: “The digital arena is very, very important for any show. I think creating community, creating excitement … around any event is key and you do that best in this day and age with a very, very good presence through your digital channels.
“More than ever, we are going to work with our suppliers to create that content and to get people excited about you guys and what you are going to be doing.”
Further new elements include a revamped PPD Party, the launch of the PPD Leadership Network, and a special chauffeur service to bring targeted distributors to the exhibition.
The trade show will take place over two days between 25th – 26th January 2017. More details, including event registration, can be found here.